Daniel Rotman spotted a gap in the cat-litter market and built PrettyLitter; Mars later bought out his stake at a reported $1.4 billion valuation | World News
Daniel Rotman, PC: LinkedIn Daniel Rotman saw an opportunity in a market he believed had been overlooked: cat care. In 2015, after an experience that left him questioning how early cat owners could spot signs of illness, he began exploring whether cat litter could do more than absorb waste. The result was PrettyLitter, a colour-changing…